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For BS in Business Administration, Marketing Management Concentration + MS in Marketing Analytics

The Blended 4+1 Bachelor of Science in Business Administration, Marketing Management Concentration and Master of Science in Marketing Analytics (BSBA + MSMA) program at Cal State East Bay provides a fast-track opportunity for ambitious students to earn both degrees in just five years. This accelerated pathway is ideal for future business leaders eager to excel in today’s data-driven marketing landscape.

Rooted in the strengths of our diverse, inclusive, and forward-thinking undergraduate program, this innovative curriculum prepares students to become strategic decision-makers who can transform complex data into meaningful business insights. Through the STEM-designated Master’s in Marketing Analytics, students gain advanced skills in identifying high-value data sources, applying modern analytical tools, and mastering industry-standard marketing software.

Beyond technical expertise, the program emphasizes storytelling through data—teaching students how to interpret, visualize, and communicate insights that drive real-world marketing strategies. Graduates emerge with a competitive edge, ready to lead in roles that demand both analytical rigor and business acumen.

• Begin your master’s program while still completing your undergraduate degree.
• Take graduate-level courses that double-count toward both your undergraduate and graduate degrees.
• Pay undergraduate tuition for graduate courses (until you’ve met the units required for your bachelor’s degree).
• Skip the Cal State Apply master's application and the associated fees.

Our East Bay FAST programs merge existing baccalaureate and master’s degree programs in similar disciplines into a single pathway. We will double-count a specified number of units (up to 12) in both programs so you can earn your graduate degree faster and at a lower cost! Across the U.S., programs like East Bay FAST are often referred to as “4+1” or “blended” programs.

Eligibility:

• Current enrollment in the BS Business Administration, Marketing Management Concentration stateside program at Cal State East Bay. (Self-support programs are not eligible)
• FAST students in this program may double-count up to 12 M.S. units towards both their B.S. and M.S. degrees. These 12 units must be completed in residence at East Bay.
  
• Completion of a minimum of 60 units and no more than 90 units towards the BS degree.
• Having a cumulative GPA of 3.0 or better or GPA of 3.0 or better in the last 60 semester units.
• Completion of all lower-division GE requirements.

Terms of Admission: Fall and Spring

Students apply to the blended program between their 5th and 6th semester during their junior year.

1. Statement of Purpose: A one-page statement following the Personal Statement guidelines outlining the student's objectives for pursuing the blended BSBA/ MSMA program, discussing academic and professional goals, and explaining how the program aligns with long-term aspirations.
2. CV/Resume: Outline educational and work history, including positions held, dates, tasks performed, and skills acquired.

Note: All documents will be submitted together via the online application.
Application window: rolling.
All documents are required as part of the application for admission.
After the application is submitted, you will receive an email to schedule a brief interview with our Graduate Program Team.

Questions?

For any further questions, please contact cbe_grad@csueastbay.edu.